No Hype

Bill Michels - What is the True Value of Our Data and Why is No One Talking About It?

from No Hype | Published 3/10/2021

Trade Desk’s Bill Michels, a product leader, entrepreneur and marketing location data guru, speaks with Allyson and Devon about some of the biggest issues impacting the industry in 2021. Listen out for what Michels believes makes a healthy dialogue between consumers and advertisers, and why the future of programmatic advertising is a bright one. --- Send in a voice message: https://anchor.fm/no-hype/message

Om Podcasten

No Hype is a podcast about truth, science, and the future of marketing, designed to help listeners cut through the noise, dispel misinformation, and effect positive change in marketing, technology, digital transformation, and data science. Hosted by Neustar’s Allyson Dietz and Brett House -- in conversation with assorted marketing experts -- this podcast will bridge the gap between marketing HYPE and reality. Forget the fantasy, this is what you really need to know to do your job better and the steps to take to turn the latest insights into action.