Rob McGovern, founder and CEO of PreciseTarget, speak with Allyson and Devon about retail’s data problem and how retail marketers can turn pandemic-era challenges into a competitive advantage.
Find out, as well, which decidedly not cutting edge communication channel McGovern believes holds great potential for post-cookie marketing.
Send in a voice message: https://anchor.fm/no-hype/message
No Hype is a podcast about truth, science, and the future of marketing, designed to help listeners cut through the noise, dispel misinformation, and effect positive change in marketing, technology, digital transformation, and data science.
Hosted by Neustar’s Allyson Dietz and Brett House -- in conversation with assorted marketing experts -- this podcast will bridge the gap between marketing HYPE and reality. Forget the fantasy, this is what you really need to know to do your job better and the steps to take to turn the latest insights into action.