Joanna O’Connell – New Rules for What’s Next, The Consumer is in Control

Joanna O’Connell, EVP of Innovation at R3 and Former VP/Principal Analyst at Forrester, kicks off day one of Brave New Worlds 2023 and sets the stage for how marketers need to rethink what good advertising looks like.  Discover why O’Connell believes we have arrived at a new moment: one where we must truly listen to our customers and challenge the traditional notions of addressability and personalization. With illuminating research and examples, O’Connell explains why it’s crucial we start thoughtfully earning our way into consumers' lives over time.   --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Om Podcasten

No Hype is a podcast about truth, science, and the future of marketing, designed to help listeners cut through the noise, dispel misinformation, and effect positive change in marketing, technology, digital transformation, and data science. Hosted by TransUnion’s Allyson Dietz and Brett House – in conversation with assorted marketing experts – this podcast will bridge the gap between marketing HYPE and reality. Forget the fantasy, this is what you really need to know to do your job better and the steps to take to turn the latest insights into action.