No Hype

Jess Simpson - How to Avoid Data Strategy Overload: What the Heck to do First?

from No Hype | Published 5/17/2021

Jess Simpson, SVP of Global, Identity, and Technology at Publicis Media, speaks with Allyson and Devon about data trends, clean rooms, and how brands should carry on in the face of massive disruption and strategic overload. Listen out for why Simpson believes the magic quadrant of data, tech, media, and creative is making a comeback and why the future of identity lies in an “exercise bike and a peas, potato and meatloaf” approach. --- Send in a voice message:

Om Podcasten

No Hype is a podcast about truth, science, and the future of marketing, designed to help listeners cut through the noise, dispel misinformation, and effect positive change in marketing, technology, digital transformation, and data science. Hosted by Neustar’s Allyson Dietz and Brett House -- in conversation with assorted marketing experts -- this podcast will bridge the gap between marketing HYPE and reality. Forget the fantasy, this is what you really need to know to do your job better and the steps to take to turn the latest insights into action.