Fariba Zamaniyan – Real Housewives & the Realities of TV Advertising

Fariba Zamaniyan, VP of Advanced Media and Advertising at Xperi Corporation (TiVo), speaks with Allyson and Brett about how creative advertising has evolved in its delivery and targeting. They discuss everything from how Fariba got her start in television advertising, research, and analytics, to what she’s learned from the pharmaceutical and consumer packaged goods industries. Listen out for how advertising creative has changed, the impact of different media, what’s next for subscription services, and why data is the new oil. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Om Podcasten

No Hype is a podcast about truth, science, and the future of marketing, designed to help listeners cut through the noise, dispel misinformation, and effect positive change in marketing, technology, digital transformation, and data science. Hosted by TransUnion’s Allyson Dietz and Brett House – in conversation with assorted marketing experts – this podcast will bridge the gap between marketing HYPE and reality. Forget the fantasy, this is what you really need to know to do your job better and the steps to take to turn the latest insights into action.