David Shiffman – The Sounds of Success

David Shiffman, Executive Vice President, Research & Analytics at iHeartMedia, speaks with Allyson about how audio became a core part of our lives and why it’s such an important medium shaping the advertising industry today. Join them as they reflect on audio’s place not only in our daily routine but in society, and as they examine what all this looks like through the marketer’s lens. They discuss everything from consumer behavior and first party data to the everlasting potential of radio and the psychology of sound. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Om Podcasten

No Hype is a podcast about truth, science, and the future of marketing, designed to help listeners cut through the noise, dispel misinformation, and effect positive change in marketing, technology, digital transformation, and data science. Hosted by TransUnion’s Allyson Dietz and Brett House – in conversation with assorted marketing experts – this podcast will bridge the gap between marketing HYPE and reality. Forget the fantasy, this is what you really need to know to do your job better and the steps to take to turn the latest insights into action.