Brian Dunphy – For the Love of CPG: Consumer Choice & The Rise of Data-Driven Decisioning

Brain Dunphy, SVP of Catalina, speaks with Allyson and Brett about their mutual love of consumer packaged goods and the emerging trends for this industry. Join them as Brian shares what excites him most about the CPG industry, how it’s changed over the years, and how data can help CPG marketers get a far deeper understanding of consumer needs, online and offline shopping preferences, and growth drivers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Om Podcasten

No Hype is a podcast about truth, science, and the future of marketing, designed to help listeners cut through the noise, dispel misinformation, and effect positive change in marketing, technology, digital transformation, and data science. Hosted by TransUnion’s Allyson Dietz and Brett House – in conversation with assorted marketing experts – this podcast will bridge the gap between marketing HYPE and reality. Forget the fantasy, this is what you really need to know to do your job better and the steps to take to turn the latest insights into action.