It’s Always Media Thursday podcast with Karan Singh, Microsoft Advertising
NDA Editor Justin Pearse and Publisher Andy Oakes return with yet another ramblng chat about a week in the digital media and marketing industry.This week we're joined by special guest Karan Singh, Head of International Advertiser Partnerships, Microsoft Advertising, who gives us his take on industry developments and reveals some shocking views on mince pies.With advertiser desertion of X in the headlines this week, we discuss the ever-present issue of brand safety in online advertising, industry confidence for 2024 after a tough year, the success of NDA's "legendary" Trinity Lunch in ushering in the industry's festive season, and more.In what has rapidly become on of the podcast's more popular segments, we also take a deep dive into Peppa Pig and it's relevance to the digital media and marketing industry.