Industry Interview: Cycling Event Trends
NBDA: Bicycle Retail Radio - A podcast by National Bicycle Dealers Association
Send us a text In this episode, Scott Chapin of Marsh & McLennan interviews Kimo Seymour, the Senior Vice President in charge of events and media for Life Time, the parent of the Leadville 100 mountain bike race and the Dirty Kanza gravel race. Scott and Kimo talk about the trends they've seen in the cycling event space and about the kinds of successful relationships bike retailers can have with their local cycling events. Support the show
