Making Time for Artistic Experimentation With Anna Potter

#018 - Florist Anna Potter shares her small business journey. Always having dreamt of opening a shop, she set up Swallows & Damsons in Sheffield several years ago. Her business has grown, attracting over 193K followers on Instagram. And she's also the author of 'The Flower Fix'.After studying fine art at university and not knowing what she wanted to do, she tried several different jobs. By chance, a friend got her a job as a florist. And Anna felt it was an instant fit.  She later moved to another florist shop before deciding to set up Swallows & Damsons. Originally, she worked from home doing small weddings for friends. Aged 26, she bought an existing flower shop and hit the ground running as they had weddings, funerals and gift bouquets already in the diary. Over the years, her natural floristry style has developed, aided by her making time for artistic experimentation. Mastering the art of iPhone photography and capturing her floral designs so beautifully has led to her attracting a huge following on Instagram. Her first book, The Flower Fix, was published in May 2019, which she innovatively marketed to her online audience. Anna shares the impact of the pandemic on her business, including some of the positive changes which have come about. Listening to this episode, you'll hear how passionate Anna is about prioritising time for artistic expression. And how she adapts to change in a positive way. At the end of the podcast, you'll discover her practical tips, which I'm sure you'll find very inspiring. Show notes and more are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode18

Om Podcasten

Are you a budding entrepreneur looking for inspiration to start your very first business? Or do feel that your small business is in need of a little va-va-voom? Then this podcast is essential listening. It has two elements - on the one hand your SMALL BUSINESS and on the other, YOU. Firstly, your SMALL BUSINESS. Host Rona Wheeldon from Flowerona speaks to entrepreneurs who share insights into what it takes to run a successful, sustainable and profitable business. You’ll hear how their companies have grown from ideas to reality, the challenges encountered along the way and lessons learned.Industry experts in web design, branding, marketing, photography, social media and coaching also providing insights into how to maximise your potential and build your small business, making sure that you have the essential knowledge and tools you need to grow. Secondly, YOU, the owner. Rona speaks to specialists who can help you, both mentally and physically - from fear, confidence and time management to personal styling advice, meditation and aromatherapy - you’ll gain an insight into how to prioritise your well-being. There’s so much that goes into a successful, happy entrepreneur. And listening to this podcast will ensure that you’ve got all the bases covered, when it comes to both your small business and you. So, hit subscribe, settle down and be inspired…!