Becoming a Florist and Opening a Flower School | Sarah Diligent

#58 -  Floral Designer & Flower School Owner Sarah Diligent from Floribunda Rose shares her small business journey. Based in Hampshire, she provides British flowers for weddings and events, plus runs courses. She's also co-written the book, 'A Guide to Floral Mechanics'. Whilst working abroad as a nanny, she started planning her UK wedding in 2013. Wishing to contribute to her big day, her Mum suggested that she did some of her wedding flowers. So, they went on a floristry course at Green & Gorgeous. Although she didn't have any plans to become a florist, the course piqued her interest in flowers and she decided to enrol on an 'Introductory to Floristry' course at Merrist Wood. She tried to get work experience in a florist shop in London, but unfortunately to no avail. On moving to Hampshire, she met Sybil, a Floristry Specialist at Hobbycraft. Their conversation led to her teaching Sarah every week for six months. Then under Sybil's guidance, Sarah started to do weddings.In April 2014, Floribunda Rose was born.  She knew that she wanted to only use British Flowers and practise sustainable floristry without floral foam. As well as selling bouquets in a local farm shop, she began to do more weddings and events. She started to run workshops, which she really enjoyed, so much so that she set up a flower school, where she teaches sustainable floral design. She discusses the background of how her book with William Mazuch, 'A Guide to Floral Mechanics', came about, the process involved and now how it's selling all over the world. And she also shares her plans for 2022.Listening to this episode, you'll hear how passionate Sarah is about sustainable floristry and British flowers. I'm sure you'll really enjoy the interview!Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode58Flower Photography (iPhone Version) Online Course: https://learn.flowerona.com/flower-photography-iphone-version

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Are you a budding entrepreneur looking for inspiration to start your very first business? Or do feel that your small business is in need of a little va-va-voom? Then this podcast is essential listening. It has two elements - on the one hand your SMALL BUSINESS and on the other, YOU. Firstly, your SMALL BUSINESS. Host Rona Wheeldon from Flowerona speaks to entrepreneurs who share insights into what it takes to run a successful, sustainable and profitable business. You’ll hear how their companies have grown from ideas to reality, the challenges encountered along the way and lessons learned.Industry experts in web design, branding, marketing, photography, social media and coaching also providing insights into how to maximise your potential and build your small business, making sure that you have the essential knowledge and tools you need to grow. Secondly, YOU, the owner. Rona speaks to specialists who can help you, both mentally and physically - from fear, confidence and time management to personal styling advice, meditation and aromatherapy - you’ll gain an insight into how to prioritise your well-being. There’s so much that goes into a successful, happy entrepreneur. And listening to this podcast will ensure that you’ve got all the bases covered, when it comes to both your small business and you. So, hit subscribe, settle down and be inspired…!