#17 - Breaking Into New and Unexpected Markets for Your Music
Music Business Hacks - A podcast by Simon Tam
Looking at the traditional methods of making new fans as well as new and unexpected ways of making new fans. How do you measure the return investment? How can leverage old school methods with unconventional ideas? Resources: Episode 2: How to Book Better Shows Episode 9: Perfecting Your Pitch Book: The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell How to Fund New Audiences Through Market Segmentation (article)
