221 Stand Out and Lead with Richard Milligan

Mortgage Marketing Expert - A podcast by Phil Treadwell - Wednesdays

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In this episode, Phil Treadwell sits down with Richard Milligan to explore the mindset and strategies that set top professionals apart. Richard highlights why people follow strong leaders, not just companies, and challenges listeners to take full advantage of the tools at their disposal. They also discuss the traits of the most valuable loan officers, the role of AI in the mortgage industry, and how to cut through the noise to stand out. Ultimately, Richard reminds us that your greatest value lies in who you are, not just what you do. Richard's leadership journey began with the challenge of recruiting a team with little training or resources. Determined to improve, he immersed himself in books, podcasts, and industry insights. After building over 20 teams in the mortgage industry, he felt a deeper calling to help others in similar situations. In 2017, he founded 4C Recruiting, a consulting firm dedicated to empowering recruiting leaders. A sought-after speaker, Richard has been featured in Scotsman Guide and, in 2022, published How to Dominate Recruiting in the Digital World. 00:20 Meet Richard 05:40 To be Dynamic You Must Evolve 11:00 Success Principles are Uniform 14:25 People Join Leaders, Not Companies 19:05 Go Use Your Logins 23:20 Most Valuable Loan Officer 28:50 Embrace AI 33:40 Don’t Drown in the Noise 38:35 Your Value is You Connect with Richard: LinkTree Join M1 Academy’s 60-day Breakthrough Blueprint! LEARN MORE ABOUT M1 ACADEMY COACHING If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696

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