217 Beyond the Mic with Michael Sweigert

In this episode, host Phil Treadwell welcomes Michael Sweigert, mortgage professional and fellow podcast host. Michael shares insights on connecting with audiences, leveraging social proof, and using multiple engagement methods beyond just a website. The discussion debunks podcasting myths, emphasizing that social media and podcast success doesn’t require expensive gear—just a phone, a mic, and a willingness to start. Don’t miss this episode filled with tips and tricks to build your reputation from the screen to in-person! Starting out in lending at the ripe age of 24, Michael quickly earned the moniker of the Bearded Banker, becoming a customer favorite known for his expertise, transparency, and enjoyable sense of humor. Starting out in the mortgage industry completely on his own, he started using unconventional methods to develop referral partnerships - with one of those being his podcast.  00:20 Meet Michael 02:50 Going in Blind 05:30 From Transactional to Relationships 08:15 Changing Your Strategy 09:50 Connecting With Content 13:20 Think Like a Consumer 14:45 What is Your Social Proof? 18:40 It’s Not Just the Website 20:35 Build an Arsenal of Methods 22:20 The Myths of Podcasting 24:00 Only a Mic and a Camera 27:25 More Than Just a Podcast 30:10 Podcasting and Sphere of Influence 34:45 Your Phone is Enough 38:50 Podcast Success Stories 43:20 Just Do It Connect with Michael and his podcast! Instagram | Website Bluetooth microphone set LEARN MORE ABOUT M1 ACADEMY COACHING If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696