187 Stop Selling & Start Connecting with Brianna Harris

In this episode of the Mortgage Marketing Podcast hosted by Phil Treadwell, special guest Brianna Harris shares her expertise in video and social media strategy. Together, they delve into the importance of building connections rather than solely focusing on sales for mortgage officers. With Brianna's insights, listeners gain valuable tips and strategies to enhance their online presence, create engaging content, and foster genuine connections with their audience. Tune in to discover how to transform your marketing approach and establish meaningful relationships within the mortgage industry. Brianna Harris is with Broadway Mortgage Group with is a Tennessee branch of CMS Mortgage, and social media expert with a background in content creation. A trailblazer in the mortgage industry, Brianna began her journey as a social media manager at AIME (Association of Independent Mortgage Experts). Leveraging her extensive marketing knowledge, Brianna has propelled her business to new heights, utilizing innovative strategies to expand her clientele and foster robust relationships with realtor partners. Episode Highlights: 03:00 - Brianna’s Mortgage Origin Story 05:45 - Brianna is ALL-In on Organic Content 07:50 - Magic in the Mundane 10:00 - Creating Value for Your Community 12:25 - Eliciting Engagement 13:30 - Posting Cadence for Success 14:55 - Incorporating AI Into Content Creation 20:15 - AI for Beginners 23:00 - How Brianna is Recording Her Videos 25:15 - What Brianna Focuses on Throughout the Day 27:25 - Attracting People Without an Agent Relationship 30:35 - What Social Media Platform Brings Brianna the Most Engagement 32:50 - Stop Selling Your Business, Make Connections 34:15 - Connect with Brianna & Broadway Mortgage Group Find out more Truv.com here Check out Freddie Mac's Equitably Speaking podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696