185 Mortgage is a Relationship Business with David Lykken

In this episode host Phil Treadwell sits down with special guest David Lykken to explore the exciting opportunities on the horizon in the mortgage industry. The discussion revolves around the importance of anchoring your personal motivations and values in your business endeavors. They also delve into the concept of F.A.N.A.F.I – finding a need and fulfilling it – emphasizing the power of identifying and meeting the needs of your target audience. David Lykken is a 50-yr Mortgage Industry Veteran and the Founder of Transformational Mortgage Solutions. He’s an Executive Leadership Coach, Consultant & Strategist, Speaker, and Podcaster with his show Lykken on Lending.  Tune in to gain valuable insights into future prospects, aligning your purpose with your work, and successfully serving your customers in the mortgage industry. 02:15 - Who is David Lykken 03:15 - Mortgage is a Relationship Business 06:40 - F.A.N.A.F.I. - Find a Need and Fulfill It 11:15 - The Opportunity that David Sees Ahead 14:30 - Believing in this Industry Instead of Be Leaving This Industry 18:45 - Strategies for Security 22:50 - Understanding Your “Why” 26:30 - “I’m here to get you this mortgage and this home” 30:30 - Are We READY To Take Action 33:15 - People Have to Have Hope 34:00 - Play to Your Strengths 35:30 - Connect with David - LinkedIn | Lykken on Lending Podcast Find out more Truv.com here Check out Freddie Mac's Equitably Speaking podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696