How to cast your talent

The Documentary Filmmaker Podcast - A podcast by Sue Collins

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How to cast your talent. Are you about to create a video and need to work out who should be your onscreen talent? Then this episode will help you figure out who they should be. An actor, a personality or a real person. How do you decide who's going to best share your message?It sounds pretty simple, pick the person who's going to best represent your brand or tell your message to your audience.But if you use an actor, what if they don't sound authentic? If you use...