Amplifying Your Reach, Building Your Audience, and Cultivating Your Catalog with Amber Horsburgh

Amber Horsburgh is a seasoned music marketing professional whose passion for emerging artists knows no bounds. She has played an instrumental role in shaping the careers of artists like Chet Faker/Nick Murphy, Miike Snow, and SOFI TUKKER, among others. She served as the SVP Strategy at Downtown Records, worked on global ad campaigns for tech giants like YouTube Music and Google Play, and won numerous prestigious awards for her efforts. Her current passion project, Deep Cuts, is an educational platform that equips independent artists with the tools to promote their records like major labels.Delve into the secrets of building an audience and cultivating your music catalog as a long-term asset in this captivating podcast episode. Amber shares her insights on digital music marketing, assembling a sterling marketing strategy, and boosting streaming numbers.Here’s what you’ll learn about: Learn how to identify your strengths and weaknesses and leverage them to elevate your music career.Understand the intricacies of record marketing and release strategy for budding artists to DIY.Discover which campaigns yield the best results and how to reach a larger audience.To discover more about Amber Horsburgh and gain further insight into the music industry, visit: https://school.deepcuts.co/fanbase-acceleratorApply for Gold Artist Academy: https://masterclass.modernmusician.me/apply-success?utm_source=podcast