Episode 38: License to Game - Licensing and IPs in mobile games
How can brands get their IPs into mobile games?In this episode, we discuss the complexities and processes of how brands and licenses can get their IPs into mobile games. Joining us from Layer Licensing is CEO and Founder, Rachit Moti, and from Tilting Point is Chief Business Officer, Asi Burak, as well as resident expert from GameRefinery, a Liftoff Company, Chief Game Analyst Kalle Heikkinen.We examine the challenges encountered in licensing, interesting trends and collaborations, how games make money from IPs, and what Layer aims to change. You can now find The Mobile GameDev Playbook on GameRefinery’s Youtube channel. Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook