Media Masters - Suzi Watford

Media Masters - A podcast by New Thinking

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Suzi Watford is EVP Consumer, Dow Jones; and Chief Marketing & Membership Officer for The Wall Street Journal. In a career spanning two decades, she started out in her native UK overseeing sales at The Times and The Sunday Times, and in 2014 moved to New York to drive new revenue at Dow Jones - and has doubled their paying subscribers to over four million. In this in-depth interview, Suzi discusses their major new campaign ‘Trust Your Decisions’ which encourages people to take control of ...