Sophie Ferron - CEO of Media Ranch

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Sophie Ferron is CEO of Media Ranch, an award-winning, Canadian production and distribution company, specialising in unscripted TV formats – including factual, reality/docu-reality and lifestyle. After two decades of working across production, broadcasting, distribution and business development, she launched her own venture in 2008. In this in-depth interview, Sophie recalls how working with media giant Endemol, the company behind ‘Big Brother’ and ‘The Real World’, inspired her to focus on u...