Media Masters - Richard Sambrook

Professor Richard Sambrook is director of the Centre for Journalism at Cardiff University. His first job at the BBC was in local radio. He then moved over to TV news as a producer and quickly rose through the ranks, securing a variety of roles including news editor, head of BBC Sport, director of news and finally head of the World Service. He also played a key role in the roll-out of 24-hour news, and the launch of Radio 5 Live. In this in-depth interview, Richard shares how he led the BBC’s ...