Media Masters - Madhav Chinnappa

Madhav Chinnappa is the senior executive at Google responsible for their relationship with the news industry. After 9 years at the BBC leading their commercial team, he joined the ‘wonderfully crazy company’ and deliberately became ‘the most technically dumb guy at Google’ to boost their understanding of the media ecosystem beyond a tech-only approach. In this in-depth interview, he talks through their Digital News Initiative - offering expertise, and even cash investment through their Innova...