Media Masters - Lorna Willis

Lorna Willis is chief executive of Archant. Founded in 1845, they are publisher of 140 local, regional and national media brands; with a monthly reach of 5 million in print, and 9m online with 37m unique page views. She joined a decade ago as digital sales director after a career spent at the Financial Times and The Guardian, and became chief executive in 2021. In this in-depth interview, Lorna reflects on a decade of “disruptive methodology,” modernising the company and tackling its ol...