Media Masters - Heidi Dawson

Heidi Dawson is the Editor of BBC Radio 5 Live. In this in-depth interview, she champions their move to Salford’s MediaCityUK, welcoming a “less London-centric view”; advocates podcasting as the key to unlocking a younger audience; recounts how a work trip to Jerusalem profoundly changed her journalism; talks through her ambitious plans to grow the station, and hits back at critics who describe it as “bloke-ish”.