Media Masters - Emma Tucker

Emma Tucker is deputy editor of the Times, the UK’s longest-running daily national newspaper. Previously a reporter for the FT and editor of FT Weekend, she joined the Times in 2007 as associate features editor and became editor of T2 within a year. After the controversial decision to introduce an “impermeable” paywall in 2010, she explains how they evolved the model to give non-subscribers partial access, which led to an increase in paid subscriptions. In this in-depth interview, Emma reveal...