Media Masters - David Yelland

Media Masters - A podcast by New Thinking

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David Yelland is the former Editor of The Sun, and is now a senior communications advisor to global CEOs. A journalist for 18 years, he started on a local weekly newspaper, eventually reaching Deputy Editor at the New York Post. He then took the reins for five successful years at Britain's biggest-selling daily newspaper before leaving to join the world of corporate comms. In this in-depth interview, David discusses the challenges he faced as Editor; talks candidly about his successes and mi...