Media Masters - David Pemsel

David Pemsel is CEO of The Guardian Media Group. In this in-depth interview, now over two years into the job, he discusses his plan to tackle mounting losses and return to profitability - shedding jobs, abandoning the Berliner presses and moving to tabloid; discusses the success of their initiative to encourage readers to become ‘supporters’, which now raises more revenue than print advertising and keeps the site paywall-free; outlines his plans to grow the Guardian’s global presence and buil...