Media Masters - Alex Bilmes

Alex Bilmes is editor-in-chief of Esquire UK. Beginning his career in 1994 as a reporter for the Richmond and Twickenham Times (under chairman David Dimbleby), he joined Esquire as editor in 2011, via senior positions at British GQ and Vogue. In this in-depth interview, Alex reveals his repositioning strategy – increasing the cover price, publishing bi-monthly and preferring ‘everyday heroes’ above celebrities on the cover, discusses his love of print journalism and figuring out how it can ad...