Jon Mew - CEO of the Internet Advertising Bureau UK

Jon Mew is CEO of the Internet Advertising Bureau UK.The organisation represents and regulates the £23bn digital advertising industry, counting Google, Meta and Twitter among its members, with a mission to “promote transparency and build a sustainable future for online marketing.”Jon shares how the industry is toughening its response to fraudsters – standing up for greater consumer protection, but arguing they could do more with the government’s help. He also shares how they are tackling onli...