Nicole Rycroft on viscose and her mission to save the world's endangered forests.

Nicole Rycroft is the founder and executive director of the award-winning environmental not-for-profit, Canopy. Since it launched in 1999, the Vancouver-based organisation has worked with more than 950 companies – including Marks & Spencer, Tesco and Puma – to ‘develop innovative solutions and make their supply chains more sustainable to help protect our world’s remaining ancient and endangered forests’. It started by looking at the book industry and persuading publishers to use more...