Ercol chairman, Henry Tadros, on elm, beech, ash and keeping his company relevant.

Henry Tadros is chairman of one of the country’s most renowned furniture companies, Ercol. The firm was founded by Italian immigrant, Lucian Ercolani, in 1920 but it really found its feet after the Second World War with the Windsor Range – an industrial version of a traditional craft chair – that is best known for its steam bending process and using a combination of elm and beech wood. Over the years, Ercol’s furniture, with its pared back – but somehow very British –aesthetic, has found...