Why You Should Give Customer Support a Seat at the Product Table - Matthew Barnett @ Bonjoro

In this episode, Matthew Barnett, founder and papa bear at Bonjoro, tells us all about the value of customer support for a business and how it can become a strategic investment that increases customer retention and reduces churn. We also cover: - the importance of brand authenticity and how the teams have leaned into their own quirky & human approach - customer advocacy and how this can be used as a core growth lever. - matt's top video tips for SaaS companies - how to find and mai...