Zoom Out to Zero In: How to Develop a Strong Content Strategy w/ Anastasia Ushakova

In a time when content marketing is becoming more and more popular, how do you differentiate your brand from other content marketers in your industry? In this episode, Josh interviews Anastasia Ushakova, Team Lead and Brand Strategist at AJ&Smart, about her content marketing journey and lessons she learned from building a content brand strategy. We also discuss: How to measure content marketing results. A better way to do product design. The three pillars of content. Common content marketing mistakes. For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts

Om Podcasten

On Masters of Content, we discuss the experiences and ideas behind what’s working in the content industry – including creation, management, and the rapidly changing digital experience. You’ll hear interviews with thought leaders who have compelling stories to share, filled with new insights for marketing leaders and digital experience gurus who are passionate about finding the best ideas out there to do their work better.  Episodes will feature topics such as: content production from A to Z, ideas to improve on your creative operations, exclusive tips from leading analysts, and talks with the experts covering more technical topics such as digital asset and product information management.