The role AI plays in producing content and enhancing digital experience w/ Michael Myers

A few years ago AI seemed elusive. But today, we’re seeing it really take form, whether through facial recognition, content automation, or big data analysis. If we’re going to keep up with this evolution, we have to be curious around what’s changing. Today, Josh Van Dyk chats with Michael Myers, Digital Marketing Professor at the University of Denver, about evolving AI and machine learning capabilities and how to utilize them. We also discuss: How AI and machine learning can work together Examples of content produced by AI What processes shouldn’t be automated How AI can help us better reach business goals For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.

Om Podcasten

On Masters of Content, we discuss the experiences and ideas behind what’s working in the content industry – including creation, management, and the rapidly changing digital experience. You’ll hear interviews with thought leaders who have compelling stories to share, filled with new insights for marketing leaders and digital experience gurus who are passionate about finding the best ideas out there to do their work better.  Episodes will feature topics such as: content production from A to Z, ideas to improve on your creative operations, exclusive tips from leading analysts, and talks with the experts covering more technical topics such as digital asset and product information management.