Defining Your Content Strategy Framework w/ Joe Cardillo

Meaningful content strategy is asking the question “Why?” Why are we doing this? Who is it for? What is our goal? Once you are able to answer those questions, and create a framework around them, that is when you will see success within your marketing strategy. This is one of the many content strategy ideas Joe Cardillo, Content Marketing Manager at Ureeka, and I cover on this episode of Masters of Content. We dive even deeper into: Investing in and using content marketing effectively Getting started in content strategy and marketing How to think about breaking up large content into micro-content Find this interview and more by subscribing to Masters of Content on Spotify, Apple Podcasts, or your preferred podcast player.

Om Podcasten

On Masters of Content, we discuss the experiences and ideas behind what’s working in the content industry – including creation, management, and the rapidly changing digital experience. You’ll hear interviews with thought leaders who have compelling stories to share, filled with new insights for marketing leaders and digital experience gurus who are passionate about finding the best ideas out there to do their work better.  Episodes will feature topics such as: content production from A to Z, ideas to improve on your creative operations, exclusive tips from leading analysts, and talks with the experts covering more technical topics such as digital asset and product information management.