It’s All About That Brand with Marissa Weidenfeller

You’re probably pretty well-versed in many things when it comes to school communications, especially after everything that has transpired over the last year. In today’s podcast, you’ll meet branding queen Marissa Weidenfeller who brought her marketing experience and put it to work in her alma mater at the perfect time!IN THIS EPISODE, MARISSA SHARES:How volunteering to sit on a committee to establish a new communications role in the districts lead to her actually applying for the job.Her unique approach to helping train her staff on using social media in their schools.The secrets behind her OneFort campaign that was launched weeks before the pandemic hit in 2020.Why her school is using video to help tell its story.SPECIAL GUESTMarissa WeidenfellerCommunications & Community Engagement SpecialistSchool District of Fort Atkinson - WisconsinEmail: [email protected] School Website: https://www.fortschools.org/ Facebook: https://www.facebook.com/sdfort Twitter: https://twitter.com/fortschools Instagram: https://www.instagram.com/hs_fort LinkedIn: https://www.linkedin.com/company/sdfa-wi/ YouTube: https://www.youtube.com/channel/UClGL7dCKjukvh6epgMeSjUQ USEFUL INFORMATIONMarissa assembled links to all of her helpful content in one spot - click here! It includes:1Fort Campaign1Fort Finesse PLC highlight series on YouTubeA link to the gimbal she usesJoin our membership program - click here to learn more!MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Om Podcasten

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!