Mixue Ice Cream's Global Rise

Mixue Ice Cream and Teas Remarkable Rise: From a Single Shaved-Ice Stand to a Global GiantMixue Ice Cream and Tea, once a humble shaved-ice stand in China, has transformed into a global powerhouse, surpassing even McDonalds in the number of locations worldwide. The company, founded by college student Zhang Hongchao in 1997, has gained significant attention following its recent IPO on the Hong Kong Stock Exchange.Mixues success can be attributed to its unique approach, particularly its focus on affordability. The company offers ice cream cones for as low as fifteen cents, drawing customers from around the world. Its rapid expansion is also due to a strong supply chain and franchise model, as well as its iconic mascot, Snow King, and bright red stores.In addition to its core offerings, Mixue is diversifying its portfolio with new ventures like coffee through its Lucky Cup chain and beer, following a recent acquisition. The company is also set to open its first U.S. location in New York City, further expanding its global footprint.Mixues journey from a small shaved-ice stand to a global giant is a testament to its innovative strategies and commitment to affordability, making it a fascinating case study in business success.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.