Yelp helped change the game for online reviews

As we close out the year and look ahead at 2025, we wanted to mark an anniversary of sorts: 20 years ago, the online review site Yelp was launched — the name reportedly a mashup of “help” and “Yellow Pages.” In the two decades since the site launched, the website has changed the business of online reviews and our relationship to review culture, even has fake review continue being generated.