Guerilla Marketing for Podcasts with Matt Lebris
In this episode of Podcasting Success Secrets, Hector Santiesteban is joined by Matt Lebris, a speaker, entrepreneur, and podcaster. Matt shares insights on monetizing podcasts by ensuring that the podcast and other offerings eventually converge. He shares a personal story of a friend who has achieved seven-figure success through his podcast and other related ventures. Matt emphasizes the importance of having a monetization system in place but acknowledges that it can be challenging. He also highlights the significance of having a clear goal for the podcast, whether it is self-expression or generating income. The conversation also touches on the importance of proximity and mentorship for personal and professional growth, as well as the potential challenges of running a podcast alongside a business without convergence.Chapters:00:00:00 - Integrating various elements and aligning revenue streams is crucial for podcasters to make money00:04:21 - Matt Lebris: From Jobless to Podcast Success - Finding His Voice00:06:51 - Unlocking Your Creative Potential: Boosting Productivity by Removing Pressure00:08:14 - Aligning Your Podcast with Your Brand: Maximizing its Potential00:12:55 - The Power of Podcasting: Receiving Messages as a Measure of Success00:14:44 - Using Feedback to Fuel Creativity: Finding Inspiration in the Comments00:17:43 - Homecoming: Discovering Your True Self in Personal Development and Podcasting00:19:56 - Standing Out in a Sea of Podcasts: Differentiating Yourself with Three Key Elements00:22:03 - Revolutionizing Podcast Marketing: Combining Old School Tactics with New Media00:23:46 - Be Your Own Billboard: Creative Ways to Promote Your Podcast with T-ShirtsLinks And Resources:WebsiteMatt Lebris on LinkedInHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!