Content (Marketing) is King with Cathy McPhillips, VP of Marketing at the Content Marketing Institute
Marketing Trends - A podcast by Mission - Wednesdays
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There is a misconception that content marketing can’t be part of a huge marketing campaign. At least, that’s what Cathy McPhillips has seen. But, as the Vice President of Marketing at the Content Marketing Institute, she’s trying to show agencies and marketers everywhere that you can integrate content marketing into your campaigns.
