93: From UK to USA: How I Took My British Marketing Campaign Stateside

Following on from last week's episode which was an introduction to international marketing, today I'm talking about taking a specific campaign from the UK to the USA. I cover lots of areas - including nuances to know that could halt your campaign before it's even began, the exact channels I changed for the US media and all the things I was thinking about along the way. Whilst this may not work for all your campaigns I give you four different reasons why it might just work for some of them......