88: Getting Started with GA4: An Introduction to Google's New Analytics Platform

The time has come where we are all forced to move over to GA4, so let's dive into this topic together... Google Analytics 4 represents a major overhaul of Google's analytics platform, replacing Universal Analytics. In this introductory podcast episode, I talk through the key changes and updates to understand why Google made the switch and how the new platform differs from its predecessor. I walk through some of the most useful new features and capabilities - including attribution modelling, ...