71: Exhibitions: My secret tips when there's no playbook to follow

Following on from episode 70, this is a whole episode dedicated to trade shows and exhibitions. I'm taking you behind the scenes to when I used to be responsible for 25 events each year - for both B2B and B2C and everything that I figured out along the way. One things for sure, I didn't have a playbook to follow, so this episode is for anyone who find themselves in a similar situation! Enjoy!! Looking for my marketing plan masterclass course? Link: https://marketing-nuggets-school.teachable....