7: Don't be a lazy marketer! Here's what you need to know about your Target Audience

I know, a very boring topic, BUT crucial to not only your marketing plans but the whole success of the business. Don't relate or connect with anyone? Then who's going to buy your stuff? Don't be a lazy marketer, do step 1 and then move on to building the plan. Get a piece of paper and do this with me; the four fundamental things to know about the people you want to buy your product or service... it'll be worth it.