60: How to spend 20 minutes a week in Google Analytics to get the most value information you need!

The overwhelm is REAL in google analytics. There are so many tabs, options and numbers that it's very tempting to ignore all together. But you need to know, what channels are working, where your traffic is coming from, how long they are spending on site and if the eyeballs are even quality or not. Here are my quick nuggets for 20 minutes a week in google analytics that help to inform & direct my future plans and give me peace of mind that things are working - and if they're not, to find t...