54: Fangirling! A seamless D2C ecommerce experience

Today's episode is split into two. First I chat through some of the ongoing issues I had when I worked in Ecommerce - from cost per acquisition, to social funnels to site speed and more. Then, I had a recent experience as a consumer where from start to finish it was like they solved every single problem in one website. Not to mention, the marketing attribution journey they took me on - absolute gold standard! This is in no way sponsored or affiliated with them - I am just a marketing gal appr...