31: Stunt Marketing - the insider tips on how to run a smooth stunt, when there's no blueprint

Let's talk about how to plan and manage the unexpected. Unlike traditional channels where you'd expect to see marketing messages, stunts are quite literally appearing somewhere you shouldn't. With this style of marketing, there can come incredible press, trending on Twitter, and huge word-of-mouth pick-up. But, who's planning and running it all to ensure it goes to plan, when there's no blueprint on 'how to' left for you? This episode is my top 5 (and a couple more) nuggets to help you organi...