27: Shifting from B2C to B2B marketing, what changes and what doesn't?

Ever considered switching from one to the other? Not sure what the fundamental differences are, or, if the channels, journeys and content that you love in consumer based marketing will be there? Well, after 3 months in B2B marketing, I'm taking you through what's changed and what hasn't. You might be surprised what part of the journey is most important now, what channels have stayed and how the audience has shifted. So, if you're considering the change this is the episode for you.