25: Event Marketing; why higher footfall doesn't always = maximum results. Instead, try these 3 things...

Want to maximise the eyes on your brand and increase your brand awareness and reach? Stressing about how it will be a big failure if no one shows up? If you're #1 goal is eyes on the event and reach you can get then let me tell you, footfall is not what you should be focusing on. This podcast goes through a strategy shift of three key pillars to get you better brand results without the pressure of getting a high volume of people there. Plus, this can generate you even bigger and better result...